Effectively selling a house means more than just plugging the details into the local MLS system, placing a sign on the lawn, and throwing a lockbox on the front door. The successful sale of a house for top dollar requires a concentrated, specific marketing plan dedicated to selling that particular home.
To unlock some of the mystery of selling homes, take a look at five components of a successful marketing campaign.
1) Meticulous Attention to Details - Selling a home requires that a realtor spends time capturing every detail possible about the home. This will, of course, include the traditional walk through with the seller while taking copious notes. A great idea is to tell your realtor what you feel to be your home’s best selling features, put it in writing, and have your realtor add this to the overall collection of data.
2) Professional Photographs - Using a regular digital camera to take photos of a newly listed home won't work. In fact, many specialists in the field real estate have a professional photographer on their team (we do!) that will come and shoot the property for maximum appeal, mixing inside and outside shots, with different lighting, settings, and times of day can dramatically influence the appeal of the home on the Internet- very important now that over 80% of buyers begin their search for a home on the Internet . For proof, check out our listings and browse through a few listings on www.mls.ca. You can tell right away who is marketing with professional quality photos and who’s not.
3) Staging – Living in your home and selling your house are two different things. A very important component of home marketing is to stage the house. This takes place before the photographer comes out. The house should present at its absolute best before anyone comes to see it! Our team uses a professional licensed stager to give homesellers an edge and sell at the highest possible price.
4) Web and Print Marketing - To capture the widest possible audience when selling a listing many agents make it a point to mix both web and print marketing in non-traditional ways. In particular, it’s important to note that your home should have at least one full web page of its own in order to make the most of photos, videos and complete details about the property.
5) Property Videos – Also called ‘virtual tour’, this is a very powerful marketing tool which allows anyone to view all aspects of a home. This is where the use of a professional photographer is especially important as it will ensure that the tour is also a top quality presentation of the property.
So is there more to marketing a home than the five items listed above? Absolutely! To find out more about effective home marketing, visit our website or call direct- we’d be happy to share more tips with you.
Tammy Dufault
Century 21 BJ Roth Realty Ltd.
